Embrace and Extend: Far Better than Duplication

The creative team of a media outreach ministry spent considerable funds and time developing a mobile downloadable Bible in an unreached language – that is, a complete Bible that can be read on a cell phone. A strong effort… except that basic research would have shown them that working models of this had already been done by several other ministries. The gap has prompted a concerted effort for mobile evangelism ministries and agencies to be in touch with each other. A network has been formed – with a large email list group – focused on connecting practitioners in this rapidly expanding field of international digital evangelism.